Screen Media in the Time of COVID-19: Should You Be Reading this Blog?

Screen Media. Cell phones. Social media accounts. If you are a parent, you have probably discussed rules of engagement with your children about these things. All of our modern social media platforms are designed to keep us engaged with them by showing us the latest post, the next video or the people now online. Work emails give us notifications when something arrives in our Inbox. Business software platforms like Microsoft Teams send us notifications whenever someone comments in a conversation we have ever been part of. There are many siren signals pulling us toward our screens.

Enter COVID-19, the flu-like illness caused by the SARS-CoV-2 virus that has already claimed the lives of 210,000 people in the United States, and leaving countless others permanently affected by other long-term health consequences. Spread by aerosol, COVID-19 is most dangerous in places where lots of people congregate in a small area, particularly if they are talking to each other. Consequently, office buildings are empty as many of us work or go to school remotely.

Before COVID-19, if I had a day full of meetings at work, I was running from conference room to conference room, two miles, uphill, in the snow between buildings. Now, a day full of meetings means sitting in front of a computer monitor, trying to figure out how I will get any kind of break between calls. The average number of steps recorded by my pedometer has decreased markedly since March when our remote work started.

Technology has been an incredible blessing during this pandemic—allowing us to continue to work and stay connected with friends and family. Technology is the only way that some people can connect with loved ones in long-term care facilities. It allows students to continue learning through remote classrooms and chats.

But what has been the effect of the increased time spent on screens during this pandemic?

Continue reading “Screen Media in the Time of COVID-19: Should You Be Reading this Blog?”

Kyle Hill Explains the Science of Star Wars at the Wisconsin Science Festival

Kyle Hill poses heroically with Biotech Bucky at the Wisconsin Science Festival / Photo courtesy of WARF

With another major Star Wars film about to hit the theaters this year, sci-fi enthusiasts are abuzz with excitement to watch epic lightsaber battles and hyperspace travel. But are these sci-fi concepts more grounded in science or fiction? That is what science communicator Kyle Hill aims to explore.

A Wisconsin native, Hill graduated from Marquette University with degrees in engineering and science communication. Now he resides in Los Angeles, where he built a career writing and talking about the intersection of science and pop culture through his video series, Because Science.

This past weekend at the Wisconsin Science Festival, hundreds of fans gathered to hear Hill share his ideas on how the sci-fi concepts in the Star Wars movies aren’t that far off from actual science.

Continue reading “Kyle Hill Explains the Science of Star Wars at the Wisconsin Science Festival”

WiSciFest 2019: A Retrospective

This past weekend was the 9th Annual Wisconsin Science Festival, and we at Promega were excited to join in the celebration of science throughout the state. We participated in the Discovery Expo on Thursday and Friday, where dozens of demonstrations and exhibits were scattered throughout the Wisconsin Institute for Discovery building. Thousands of children on field trips filled the halls, eager to poke and prod at strange and exciting new things.

At our table, we talked about the science of bioluminescence. With 3D-printed firefly luciferase models in hand, we showed the glow of recombinant luciferase to the incoming children and explained to them how scientists could use bioluminescence like a tiny “flashlight” to look inside of cells and watch what’s happening. Our learners received a nice little reward for their attentiveness in the form of glow-in-the-dark firefly stickers.

Thank you to the tablecloth for providing the darkness needed to grab this pic.
Continue reading “WiSciFest 2019: A Retrospective”