As the point of contact for our social media efforts at Promega, I spend a lot of time scanning science-related Twitter, Facebook, Instagram media accounts. There are some science channel managers who do a great job of bringing delight to their followers. Those managers use their platforms to educate—I follow them because they constantly amaze me with new things. I find information that is useful, fun and makes me think “wow, that is interesting.” On my favorite accounts, that new learning comes along with a wry sense of humor, and some of my favorite social media channels are ones that not only teach me new things but do it with a little fun on the side—often in the form of bad science puns.
Promega has the privilege of sponsoring the Cool Science Image contest run by the University of Wisconsin-Madison. Just recently @UWMadScience tweeted about the deadline for the contest, tagging @promega in the tweet. Their tweet included a visual science pun which was not lost on their fellow campus account managers:
Submissions for the Cool Science Image Contest are due today, 3/3. Don’t tick us off. Get yours in! https://t.co/QWErbiV9UM @promega @UWDoIT pic.twitter.com/u0PfApExq1
— UW–Madison Science (@UWMadScience) March 3, 2017
That pun started a chain reaction among the other UW accounts that follow @UWMadScience:
