scicomm

To Tweet or Not to Tweet: Microblogging for Science Communication

Posted on by Kerstin Hurd

Microblogging is a form of blogging characterized by a shortened format and frequent posting schedule. Instead of personal websites, microblogs reside on social media platforms or apps, making them accessible to interact with and post on smartphones. Microblogs focus on interacting with audiences directly. With the ability to reply to or repost content, microblogging is more conversational and collaborative with audiences than long- form writing.  

Laptop with a newspaper inside of it. next to emoji people connected across the globe.

After its founding in 2006, Twitter (recently renamed “X” by its new owner) quickly became the face of microblogging platforms. Users publish content to the platform in posts of 280 characters that can include images, gifs, videos, and what the platform is most known for: hashtags. Hashtags enable users to search the platform by topic to connect with or follow other users who are writing about those topics. Users can also interact with each other by liking or retweeting tweets, which posts them to their own account. The open forum discussion style makes it possible for individuals to share their stories, offering first-hand accounts of breaking news and fueling political movements such as the Women’s March and Black Lives Matter. 

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Science and Journalism – Opposites or Not So Much?

Posted on by Michele Arduengo

This blog was written in collaboration with our partners at Promega GmbH.

Scientists are comfortable speaking to people who know their field. Speaking to scientists outside of their field of expertise can become a little more challenging, and many find the greatest challenge of all is speaking to people who do not have a science background and are hearing about a scientific concept for the first time, such as journalists in the popular media. What can scientists and journalists do to make the most of the interface of science and journalism?

Digital image depicting the intersection of science and journalism.

The importance of the interface between science and journalism is increasingly visible with scientific topics appearing on the national news more frequently due to COVID-19, climate change, and diseases like cancer. So, where can journalists go to learn best practices for interviewing scientists and writing about scientific topics? Promega GmbH offers a platform in which scientists and journalists come together and learn from each other in a constructive exchange. In this workshop setting, scientists speak about a certain topic, and journalists from all kinds of backgrounds can ask questions. When the journalist authors an article about what they learned in that workshop, both sides benefit. The scientists’ work becomes visible, and society learns more about scientific research and discovery that can help all of us to better understand the world and contribute to a brighter future.

Here we describe several common themes that have emerged from these science journalism workshops that may help you the next time you find yourself trying to explain your research to someone unfamiliar with your field.

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How to Start Writing a Scientific Manuscript

Posted on by Promega

Today’s blog is adapted from a presentation by Danette Daniels, PhD, in our webinar “Writing About Science: Tips and Tricks for Communicating Your Research.”

As scientists, we can do science forever. The beauty about science is that the questions never end – we can keep asking, and every time we find an answer, we have a new direction to pursue. But it’s very important to know when it’s time to write up your results.

Publishing may be connected to leaving or transitioning your position, but at all times you should be thinking, “What is my end goal? What is the big question I want to answer? What are the questions the field has about my research?” As you reach milestones and make discoveries, whether big or small, consider whether you will have a complete and compelling story to tell in the end.

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