A bike ride through the beautiful countryside, or even a routine walk to the corner store, is good for both body and soul. But sometimes even that’s not enough to get us moving in the fresh air. So our Promega Biotech Ibérica branch recently found a way to raise the stakes, and make outdoor activity even more valuable for its employees.

Last summer, the branch came up with the idea to donate one euro to the children’s oncology department of Hospital La Paz in Madrid for every kilometer its staff biked, walked or ran outside. The idea behind Kilometros Solidarios (Solidarity Kilometers) was simple but powerful: healthy activity leading directly to the health of others.

The plan worked. During the months of July, August and September, employees got up and outside and the branch raised €1884 (about $1993 USD) toward the purchase of a much-needed portable ultrasound machine for the hospital. (To point out the obvious, 1884 kilometers of outdoor activity were racked up by just 15 employees. That’s 4710 times around an Olympic track, or about the same distance as walking, biking or running from Promega Ibérica to Promega GmbH or from the Promega Madison headquarters straight south to the Gulf of Mexico.) Continue reading “Promega Spain Gets Moving Outdoors For A Cause”